LV's brand history

LVMH group, is the world's largest boutique group, good at marketing propaganda LVMH, not only actively consolidate the "quality" and "fashion" of organizational competitiveness, the classic old-new look, continue to create brand value, flavor and fusion of the future will continue to modern new look, new life to reproduce.
In 1837, young Louis Vuitton brave trek to Paris to pursue their dreams, but also seems to imply travel, adventure, courage, a spirit of the brand throughout the LV century. Vuitton fabric using a unique production of leather goods for the aristocracy, and soon received attention, became the favorite travel aristocracy use of the brand. In Paris in 1854, Vuitton opened its first travel leather goods store, from a representative of high quality travel luggage brand was born. 1896, Louis Vuitton's son George Vuitton LV initials devised to match the four patterns of the "Monogram" totem, a LV logo and symbol of the eternal. 1914, LV in the Champs Elysees, France opened its first large store to the global trend of the first large-scale leather goods store.
In addition to luggage, leather goods and fashion, the innovative ideas of the century-old LV will step into other fashion areas. In 1998, invited the fashion industry's big urchin Marc Jacobs at the helm, continue to lead this ship before the flight. Marc from the United States, but he has a deep history of clothing, culture, roots and fascination with the classic spirit. Marc's design skills-oriented, he believes fashion is to be able to make people wear out the most practical, focusing on design details, the unique blend of personal vision of femininity derived from the superior style. Classic luggage, bright and innovative bag, LV's noble spirit and quality of the same, but dressed in Marc's clever but for LV replaced under the new expression, closer to public life.
Japanese artist Takashi Murakami (Takashi Myrakami) to his cartoon world, to subvert the LV, but also subvert the whole world, LV monogram pattern encounter a great variety of fantastic colors reversed the people's visual impression. Leighton time, Takashi Murakami's laughing eyes, turned into flowers and signature forms on goods in LV. East meets West Classic brand abstract artists, this marriage of fashion and art was an unprecedented success. Quite fascinating to the Takashi Murakami Marc Jacobs said he is most admired works of Takashi Murakami joy under the dark side, both light and darkness is real life, but also LV Marc Jacobs to lead the way forward.
Known to everybody's Totem
LV few people do not know the brand, even if do not know the brand name, but should have seen the most typical cross-LV initials, stars, four flowers combined into the "Monogram" pattern, even I do not know this package package called the LV, it may have been used or seen the counterfeit goods. Japanese girl, the LV Speedy as standard equipment, they are not afraid to hit the bag a little, because as long as the unique personal characteristics of the strap hanging, scarf, handkerchief, like Speedy or make you look stylish, different, This shaping personal style of magic, and perhaps the reason LV swept the world it can be!
If you can not show off LV's Logo, can be almost certain to guess that most people this should be the LV bag, a brand that people can be so impressive, really not easy, because it is designed to be grown up after a long period, keep a consistent style to communicate with consumers, so that consumers can see that there will be an immediate reaction associations.